If you’re starting an event planning event company name, one of the most important branding decisions you’ll make is choosing the perfect name. The name you use will make a first impression on potential clients and tell them what kind of events you specialize in.
With so many options, it can be challenging to choose a name that ticks all the boxes: memorable, descriptive, registerable, and relevant to your niche. It looks perfect on a logo that makes sense to pair with social media handles.
This complete guide will walk you through the naming process from start to finish, containing creative ideas, expert advice, and common mistakes to avoid when brainstorming a name for your new event planning business. We will discuss:
- Key Factors to Consider When Choosing Your Event Company Name
- Different categories of names and examples of each
- Proven Brainstorming Techniques Used by Branding Agencies
- Domain registration and trademark review
- Next Steps to Bring Your Ideal Name to Life
Whether you specialize in weddings, corporate events, or children’s birthday parties, let’s explore event company name options that fit your vision.
How do I start my own event planning business?
Here are the critical steps to starting an event planning company:
- Choose a catchy, descriptive business name and lock it down to match your domain/social handle.
- Officially register your business as an LLC to limit liability.
- Create a portfolio website that showcases past events with an aesthetically pleasing design.
- Set up insurance policies such as liability insurance and cancellation/postponement coverage.
- Describe services and prices – create package offers for different needs.
- Connect with local suppliers with whom you can collaborate and cross-promote
- Consider a niche such as weddings or corporate events to specialize in.
- Promote on social media and SEO to attract visitors.
- Attend local events to introduce yourself and gather leads/testimonials.
- Invest in event management software to stay organized as you scale.
The key to success is to register as a business entity officially, obtain adequate insurance coverage, choose your niche/offer, have an online presence, and leverage connections while continuing to market yourself. Contact us if you need help with any specific aspect of launching your new event!
Factors to Consider When Naming Your Event Company
Before jumping straight into bright name ideas, it’s essential to understand what makes a quality event company name. Keep these factors in mind as you brainstorm and evaluate potential names:
Uniqueness
Ideally, your company’s name should be recognizable enough in the events world that it won’t be easily confused with competitors. An approach that is too general can allow companies with the same name to interfere with your brand identity. While a uniquely crafted name may seem risky, it will ultimately enable you to shape your company’s perception.
Descriptiveness
While an incredible name can be memorable and on-brand, event company names that speak to what you do have value. Names with words like “(events), “planning,” “(coordinators),” etc. make it unmistakable that you are in the business of event management services. However, you should avoid being too broad or general.
Memorable and Catchy
As well as conveying your attention to events, names that get stuck in someone’s head after you hear them sometimes have an advantage. Alliteration, rhythmic sounds, and unexpected combinations of words make names more attractive and memorable.
Easy Spelling and Pronunciation
Don’t confuse names with strange spellings or unintuitive pronunciations. You want customers to feel comfortable referring you to you without getting bogged down by the title. Names that are easy to pronounce and pronounce are also better for word of mouth.
Conciseness
Consider how your name would look if it had a logo, mapped to descriptors such as LLC, and was used with contact information. Long names take up real estate branding problems like space on a business card. Keep this as brief as possible while keeping other boxes ticked.
Domain Name Availability
Before you get too attached to a business name, check domain availability to see if you can easily own a dotcom for your name and social media usernames. Even if domains require purchase, it is better to lock these assets in advance.
Types of Event Company Names
When brainstorming name ideas for your event planning business, it’s helpful to look at examples of popular naming conventions that other companies have used. Below are some of the most common categories.
Names Based on Event Types
Many event management companies immediately express their specialization in the name itself. Some examples:
- Corporate Events Company Charlotte
- Seattle Festival Planners LLC
- New England Wedding Planners
- Kidz Birthday Bash Proz
If you’re focusing on just one type of event—for example, corporate retreats or 16th birthday parties—there are benefits to having a niche in the name. It quickly sets accurate expectations for your service offerings so you can attract good leads. However, it also limits expansion to other types of events without rebranding.
Descriptive Event Planning Names
Names in this category directly communicate to potential clients that you are an event coordinator and planner:
- Urban Event Planning Company
- Your League of Event Planners
- Events R Us
- Top Event Organizers
Simple but descriptive names have an advantage in online searches over cryptic abstract names. And they reduce the need to explain what your company does. Just be careful that they aren’t so vast that they get forgotten.
Clever/Pun Event Company Names
If you want to get creative and add personality to your event brand, pun names combine humor and catchiness:
- Events at Panderdom
- Plan-It Events
- Let’s Party Planning Inc.
- Pop-Up Party Planners
Finding the right pun or double entendre that defines your brand voice can put a smile on your potential customers’ faces. Make sure the name still looks professional when combined with LLC, Co, etc., and in formal client proposals.
Your Name Event Planning
If you intend to become the face of a brand, using your name or nickname will ensure faster name recognition and personalization:
- Jessica’s Happy Events
- William’s Way Events
- Premium Party Planning Peterson
The following section provides tips from branding experts on developing and evaluating the perfect name for your event planning business.
Expert Tips for Naming Your Event Company
Naming a business requires balancing creativity with practical constraints such as domain availability. Here are pro tips for creating the perfect name for your event.
Brainstorm Extensively
Don’t settle for the first mediocre name that comes to your mind – brainstorm before you evaluate. Set a timer for 10-15 minutes and list all the name ideas you can think of, good or bad. Having an extensive list of options based on quantity rather than quality prevents premature stagnation in the first place. Involve others, too – connect with mentors, colleagues, and friends so that they can become a great source of inspiration.
Use Name Generators and Inspiration Lists
Business name generator sites like Shopify and domain registrars that offer available names can help attract new potential customers. Or check out lists of current popular names on event industry websites. Include all of your inspirations in a work list to review later.
Verify Domain Availability
As you narrow down your potential customers, quickly search domain registrar sites to see if .com and ideal social handles are available. Finding the perfect name that checks all the other boxes only to discover the domain has been taken is a disaster. Once you add a leader to your list, see if you can own digital real estate.
Seek Outside Feedback
Before you officially announce your name after initial research, share your 3-5 leads with members of your network and ideal clients to gauge their perception. Before you decide, get their gut reaction to flashiness, professionalism, etc., as another consideration.
Mistakes to Avoid When Naming Your Event Company
On the other hand, be aware of common naming mistakes that can hinder your branding:
Overused Words
Stay away from essential event company names such as “events,” “planning,” “services,” “company,” “organizers,” etc., especially for your region. It is helpful to change these common names a little. Avoid name binding.
The same goes for overusing your city or state name that fails to stand out among a sea of competitors in the same region.
Hard to Spell and Pronounce Names
Drastically altered spellings of common words or names using obscure phonetic sounds accelerate the spread of word of mouth. You don’t want potential clients to struggle to convey information about working with you because of a confusing name.
Restrictive Niche-Specific Names
As mentioned in name types, using an appropriate event category such as “wedding” or “corporate” in your leading name helps attract the right clients. However, some niche names leave little room for expansion into other event management services without a complete brand relaunch.
The next natural section of this naming guide covers what to do next once you’ve decided on the name of your event planning company. This includes domain registration, logo design, social media profiles, and more.
Next Steps After You Choose Your Event Company Name
Finding a winning name through brainstorming and brainstorming is an accomplishment, but your naming journey isn’t over yet. Here are the basic steps for the newly named quests:
Secure Your Domain Name ASAP
Once you’ve confirmed your favorite .com domain is available, officially register it and lock down your digital territory. Even if you haven’t launched a website, advertise it so that no one takes up online real estate associated with your brand.
Consider Trademark Protection
If your name contains made-up words or unique phrases that are unlikely to appear anywhere else, consider applying for trademark protection for the name. While trademarks are expensive, they protect your exclusivity in brand terminology, which becomes increasingly important as you scale.
Align Branding and Logo Design
The name defining your brand identity and visual brand should match tone and image. Hire a designer to create logos and style guide materials that convey what your name represents about your events.
Create Matching Social Media Profiles
Beyond your website, maintain consistency across networks, such as an Instagram handle and Facebook page URL that matches your business name, to ensure cross-channel visibility.
Integrate The Name Across Assets
From your email signature to your business card design, place your new name prominently on all external assets. Consistent visibility increases recognition among customers, allowing them to know how to call you.
50 Creative Event Company Names Ideas
Here are 50 creative event company name ideas to consider for your business:
- Your city event company
- League of Event Organizers
- Premier Event Solutions
- Five Star Event Group
- Magical moments of events
- Classic event stylists
- Elegant Events Inc.
- LLC “Stylish Evenings”
- Organizers of social events
- Corporate culture coordinators
- Masters of corporate events
- Business Bash Builders
- Visionary event architects
- Creative Event Planners
- Event Venture Event Organizers
- Celebrating Events LLC
- Unique international meetings
- A company of entertainment experts
- Happy Treat Planners
- Event agency “Moments”
- Grand Gatherings LLC
- Brilliant Event Planners
- Splendid Scene Creators Inc.
- brilliant evenings
- Specialists in social evenings
- Company of Elite Ensembles
- Joyful Jamboree Jennifer
- Williams’s Merry Meetings
- Amazing meeting Michelle
- Annual Spectacular Meeting
- Fantasy Scene Studios
- Great Moment Creator
- Party Time Planner Plus
- Let’s Party Productions
- Builders Birthday Bash
- Masters of corporate events
- Dazzlers Wedding Day
- Busy League Meeting Organizers
- Children’s party company
- Pros of a fundraising party
- Great Event Directors
- Jennifer’s Big Celebration
- Gala concert of teachers’ gathering
- Organizers of holiday celebrations
- Party production
- Plan It Perfect Event Solutions
- Flawlessly designed events
- Best Foundry Fiesta
- Wonderful holidays for everyone
- Awesome Event Weavers
Frequently Asked Questions
Question: How can I make the name of the company hosting the event unique?
Answer: Choose made-up, unique words instead of commonly used terms. This list does not include descriptors such as “events, schedulers.” Add special touches such as alliteration, rhyme, and rhythm to improve memorability.
Question: Should my event management name be niche-specific?
A: This allows you to rank for queries in a niche such as “corporate event planners.” However, later expansion may be limited to multiple event types under the same name.
Question: What are the main naming mistakes to avoid?
A: Difficulty pronouncing and spelling names, events of strictly one type, and using a typical local name without checking the availability of the domain.
Question: How much does a domain name cost?
Answer: .com domains average $10-$15 for the first year and then $15-$20 for renewal years—new extensions such as .company or. An event can also describe a brand.
Question: Should I get a trademark for the name of the event I created?
Answer: If your name contains unique made-up words that cannot be copied, then it is worth exploring trademark protection with the help of an intellectual property lawyer. Protects brand exclusivity.
Question: Does my social media name have to be the same?
Answer: This is not strictly necessary, but keeping your name consistent across sites like your website, Facebook, and Instagram increases search authority through repetition.
